Business of Dentistry Series: Social Media Mastery for Dental Practices: Striking the Perfect Balance between AI and Human Connection- Thursday, February 20, 2025

Category 3 - 3 CE Points

Speaker: Natalia Porras

Location: Hyatt Place Toronto/ Mississauga Centre - 5787 Hurontario St, Mississauga, ON L4Z 2H7

Parking is Free

Business attire (no scrubs please)

Agenda:

5:30 - 6:30 pm Registration and Dinner

6:30 - 6:45 pm HPDA announcements and updates

6:45 - 9:00 pm Lecture

Course description:

Artificial intelligence (AI) has revolutionized our interaction with technology; this is evident across various disciplines, including plastic surgery, engineering, fintech, dentistry and notably, social media marketing.

While AI serves as a valuable asset for success in the social media marketing of dental practices, striking the optimal balance between AI's role in specific tasks and maintaining a human touchpoint is pivotal.

In this innovative course and mini-workshop, Nathalia Porras will skillfully guide you through a step-by-step process, demonstrating how to harness the power of AI effectively to elevate your social media marketing, without losing your own brand voice and a personalized touch.

Nathalia will integrate best practices in social media marketing tailored specifically for dental clinics, leveraging her extensive experience in the field. Additionally, she will spotlight practical AI platforms that have been thoroughly tested and proven. These platforms can be seamlessly implemented within your practice to not only save time but also enhance the professionalism of your Instagram & Facebook profiles, to ultimately stimulate conversations among your current patients and potential future ones.

Some of the social media tasks that can be cleverly aided by AI include:

- Effectively repurposing content,

- Creating engaging videos,

- Crafting captions,

- Enhancing photos,

- Auditing social profiles and much more!

Learning Objectives:

• Integrate best practices in social media marketing tailored specifically for dental clinics.
• Gain practical knowledge and step-by-step guidance from Nathalia Porras on effectively harnessing AI for your practice’s social media marketing.
• Find the optimal balance between AI's functionality and maintaining human touchpoints.
• Acquire insights into the challenges and limitations associated with AI usage in the context of dental social media marketing and develop strategies to overcome them.
• Efficiently manage patient inquiries with the use of AI.
• Build your online marketing roadmap for the next 6 months.
• Audit your current Instagram profile and get ideas on how to improve it.
• Create a seamless video strategy for producing engaging video content efficiently.
• Set metrics and KPIs to measure results and pivot as needed.

Presenter Bio:

Nathalia Porras is the CEO and founder of NP Dental Marketing, a boutique marketing agency that specializes in social media marketing, website design, and online paid ads services exclusively for Dentists and medical doctors. Launched in 2015, she is also an experienced entrepreneur, fundraiser, speaker, and strategy consultant. She completed a BComm in marketing and international business at McGill University and an MBA at HEC Montréal with a similar focus.

Since its inception, NP Dental Marketing has enabled dentists to attain practice success and growth with tailored online marketing programs. Her clients include general and specialized dentists, along with professional dental and medical associations. Nathalia’s vision is brought to life via her passion for infusing ‘strategic creativity’ into the dental industry and leading teams who share this drive.

HPDA members attend for free 

Staff of HPDA Members - $99

Non-members welcome for $175

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